ASEA is the first and only stable, perfectly balanced mixture of Redox Signaling reactive molecules that exists outside the body, and can be used to help maintain proper balance inside the body to support the immune system and healing process. The best way to understand this amazing product is by watching the 10 minute ASEA video, reading some of the testimonials, reviewing the research and clicking on the "Buy Now" button to try the product risk free for 30 days. Have a Question? Please Contact Us >
ASEA is trillions of stable, perfectly balanced Redox Signaling Molecules suspended in a pristine saline solution—the same molecules that exist in the cells of the human body.
Redox Signaling is a function that is central to all life on the planet. Redox Signaling molecules are created within every cell of the body and are vital to the immune system and to cellular healing mechanisms. They are so essential to life that without them, you would die within seconds. A proper supply of Redox Signaling molecules enables cellular healing: damaged, dysfunctional cells fading away and healthy, vibrant cells taking over.
Redox Signaling molecules are vital for the health of your cells; that’s why your body makes its own supply. But after the age of 12, our cells make fewer and fewer of these molecules. ASEA is the world’s only source for replenishing Redox Signaling molecules.
To experience the true benefits of ASEA, follow the directions for use on the back of the bottle. You can purchase a case of ASEA at wholesale pricing under the monthly Autoship program or as an ASEA Associate. The monthly Autoship program is for preferred customers who want to receive a case automatically every month. This preferred customer status can be canceled at any time via our online customer portal. Each case comes with a 30 Day money back guarantee so if you don't feel any overall wellness after 29 days, you can send the empty bottles back for a full refund. This guarantee is available on the initial enrollment order only. After the initial order, ASEA will honor a refund on resalable product only. Have a Question? Ask Dr Karl Smith >
*$40 fee to become an Associate (for wholesale pricing). Shipping & Taxes not included in advertised pricing. Total price will be available once you reach the final step of the checkout. 30 day money back guarantee! (Refund Policy)
9 Reasons To Try ASEA
1. The first and only source of balanced, stabilized Redox Signaling molecules outside the body.2. Supports the vital activity of cellular communication.3. Promotes enhanced immune function.4. Protects against free radical damage.
5. Boosts efficiency of the body's own antioxidants by up to 500%.6. Provides superior support to athletes.7. Supported by research and clinical results.8. Completely native to the body.9. Proven to be completely safe, with absolutely zero toxicity.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
ASEA RENU 28 encourages the strength and resiliency of your skin cell reproduction in partnership with your body’s natural efforts to keep your skin healthy. The powerful science behind RENU 28 delivers gentle, effective treatment to repair and comfort aging or damaged skin. Through Redox Signaling technology, this unique gel provides essential support to the all-important cellular mechanisms that are the foundation of your skin’s structure. Vital to the health of living cells, RENU 28 provies critical connections and communication between cells with Redox Signaling molecules to ensure optimum renewal and replenishment. learn more >
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
One of the safest products on the planet.
There is almost nothing on earth as safe for the body as ASEA. It’s safer than tap water, spring water, or alkaline water. More than $5 million has been spent to test ASEA and its foundational technology, and all results show that ASEA is safe to all tissues, organs, and systems of the body. These studies tested for dozens of adverse effects, including endotoxicity, cytotoxicity, genotoxicity, reverse mutation, chromosomal aberration, and acute toxicity.
This rigorous testing of a finished product is something unheard of in the world of dietary supplements. Why? Because it’s expensive! Who wants to spend $5 million or more in safety studies?
We want you to know that every bottle, every serving, and every sip of ASEA brings you powerful benefits while remaining completely safe to your body.
5 Proven FACTS About ASEA
ASEA has been proven 100% safe and NON-TOXIC
ASEA is not SALT Water. It contains VERIFIED Stabilized Signaling Molecules.
ASEA causes Major, Multiple Shifts in METABOLITES.
ASEA causes a 29% increase in ENDURANCE in mice.
ASEA causes a 33% DECREASE in muscle GLYCOGEN Depletion in mice.
Every bottle of ASEA that goes out the door is absolutely consistent in composition. Every piece of ASEA’s manufacturing equipment, all of the supplies and containers, and all materials and processes meet and exceed FDA standards for food processing. All analytical lab equipment used to test each batch has been calibrated against NIST traceable standards.
At ASEA we take pride in producing the highest quality and best controlled product possible, and that’s why we’ve invested tremendous resources to ensure that our product meets our own high standards.
ASEA is changing the lives of people everywhere, from elite ultra-endurance athletes who constantly push their bodies to the limit to people just wanting to take better care of their health. The truth is that ASEA can benefit the health of everyone at every stage. And people from all walks of life are sharing how this remarkable health breakthrough is making a difference for them.
I have so much more energy now. Anyone who wants to get more out of their day and have more energy in the process should drink ASEA. I simply believe that ASEA gets my body organized, from the inside, so it wants to function better.
Will, Lewiston, ID
After taking ASEA I started sleeping deeper at night. Just the other night I told my husband, “I sleep like I did when I was four years old,” and sleep is such a blessing.
Patricia, Boise ID
I think a lot of people have fallen into the trap in thinking that their health is their doctor’s responsibility or their government’s responsibility. And the truth is it’s our responsibility. It has to start with us and I can’t think of a better way to take back responsibility for your own health than with ASEA.
Alan, Dallas, TX
Since I’ve started taking ASEA I’ve had so much more energy. Running on a treadmill—usually I’m able to do a mile and a half, but now I’m able to do two miles without any problem, no soreness, and I’m so full of energy after I’ve finished the workout. That’s amazing!
Yvette, Brooklyn, NY
I have been using ASEA around 2 months now. In those 2 months my energy level has literally jumped to where I never thought it would be again. Since drinking ASEA I have been healthier, and my drive and get up and go are at a 10. Your never realize you were at a 5 until you get back to 10. ASEA has changed my life.
Cindy, Camas, Washington
I was at the end of my rope and very unhappy because I was having to rest quite a bit throughout the day. Then I found ASEA. Within a week of drinking ASEA, I felt like I had my life back. I could be a mom and a wife again!
Sharolyn, Nixa, MO
I am a stay-at-home mom with 7 children ages 17-22. In my first of taking ASEA I saw a big increase in my energy level. Additionally, as soon as I go to bed I go right to sleep. I feel ASEA is the best product I have ever used.
Jan, Lakeland, FL
I’ll be 80 years old this year. And of all the things that I have, I think ASEA would be the last one that I would ever want to get rid of because it keeps me healthy, and I enjoy it, and I like good health because I want to live to see 100.
Marlin, Logan, UT
Since starting on ASEA, I have more energy and mental clarity than I've ever had. My sleep is much deeper. During workouts, I have more endurance, more flexibility, and quicker recovery with ASEA. I believe in ASEA because of the results I feel as well as all of my friends and family's experiences. I've just never had such a good feeling about a company before.
Joe, San Clemente, CA
A friend introduced me to ASEA and I wasn’t sure what to think. I went to a sports clinic and got tested and then went on the product for 6 weeks. I returned and did the same test. I was able to run faster, on a steeper incline, with a lower heart rate. Tests don’t lie and so I knew that ASEA was something that I had to have to help me accomplish my goals.
James Lawrence, Ironman Triathlete
My body takes a beating as an Xterra off-road triathlete. Typical distances are about a one mile swim, 20 mile off-road mountain bike, and a typical race is usually about six miles. The off-road component makes it quite challenging. I believe ASEA has helped me to achieve a higher level of athletic performance. If my body is working properly at the cellular level everything is coming together.
Cody Waite, Competitive Triathlete
I am a big fan of ASEA, and feel it has significantly contributed to the advancement of not only my training and athletic performance, but also my overall wellness, as well as that of my wife.
Rich Roll, Elite Ultra-Endurance Athlete
Beach volleyball is a very difficult sport. It requires a lot from your body to move around and cover the court. ASEA allows me to actually go out and train, feel good, recover, and then train more often. Now I tell everyone I know about ASEA because I have never seen anything like it.
Sinjin Smith, Olympic and World Champion Beach Volleyball Player
When I was introduced to ASEA I was very impressed with the three components of endurance, recovery, and repair. This is something you never see included in one product. ASEA has opened my eyes because it has measurable results.
Alli Bills, College Basketball Coach and Former College Basketball Player
At first glance, being a race car driver might not seem like it requires much athletic ability. But believe me it’s not as easy as it looks. I race just under 300 days a year. We go 2Gs when braking and 3-4 Gs when turning – all in a super heated car, which inside is about 125 degrees. To get ready for races I train like a tri-athlete. In fact, I train non-stop. I’ve learned that when you push your body to its physical limits you need proper nutrition and supplements. I need the right supplements to help with my cardiovascular strength and to properly recover. That’s where ASEA comes in. ASEA really helps with my focus, balance and recovery times.
Craig Stanton, Professional Race Car Driver
ASEA Frequently Asked Questions
What is ASEA®?
ASEA is trillions of stable, perfectly balanced Redox Signaling molecules suspended in a pristine saline solution – the same molecules that exist in the cells of the human body. Redox Signaling molecules are vital for the health of your cells; that’s why your body makes its own supply. But after the age of 12, our cells make fewer and fewer of these molecules. ASEA is the world’s only source for replenishing Redox Signaling molecules.
What are Redox Signaling molecules?
Redox Signaling is a function that is central to all life on the planet. Redox Signaling molecules are created within every cell of the body, and are vital to the immune system and to cellular healing mechanisms. Redox Signaling molecules are so essential to life that without them, you would die within seconds.
A proper supply of Redox Signaling molecules enables the normal cellular healing process: damaged, dysfunctional cells fading away and healthy, vibrant cells taking over. .
How do these molecules work?
Redox Signaling molecules are classified into two groups: Reactive Oxygen Species and Reduced Species. The Reactive Oxygen Species arms the immune system, the Reduced Species activates antioxidants. A careful, homeostatic balance between these two species is maintained in all cells and tissues. When a problem or damage occurs, this balance is disturbed, and this imbalance sends a signal to cause the cells and tissues to defend and repair themselves, thus restoring healthy balance.
How much ASEA should I take normally, what if I am an athlete?
Years of usage among consumers has shown that drinking 2 to 4 oz. of ASEA per day is sufficient for normal health maintenance. However, when the body is stressed or challenged, it can be beneficial to take more. Athletes who place high demands on their bodies, for example, usually take up to 8 oz. before intensive training or competitions. Drinking larger amounts of ASEA is normally safe. However, ASEA is not designed to hydrate, so drink plenty of fresh water while taking ASEA.
Under what circumstances should I be careful about taking ASEA?
ASEA is proven safe to all tissues, organs, and systems of the body. It is so effective that it might increase the efficiency of certain message carriers in the body, such as hormones, insulin, adrenaline, etc. If you take anything of this type, carefully monitor yourself and make adjustments to compensate, with the aid of your doctor, if needed.
As with most dietary supplements, ASEA is not recommended for pregnant or nursing mothers.
Is ASEA safe?
Absolutely. In fact, there is almost nothing else as safe for the body as ASEA. It is safer than tap water, spring water, or alkaline water. This record of safety is documented by more than $5 million in safety studies conducted on ASEA and the foundational technology. Click here for the details. ASEA has been proven 100% non-toxic on all tissues, organs, and systems of the body.
Is ASEA safe for my skin?
Yes. ASEA is safe and soothing to even the most sensitive tissues.
Is ASEA protected by patents?
ASEA and its foundational technology are completely protected by U.S. patents 5,507,932; 5,674,537; 6,007,686; 6,117,285.
Does ASEA contain Chlorine?
ASEA is not chlorinated; the proof is in the science. Chlorine is toxic, irritating, and unnatural. ASEA is non-toxic, soothing, and completely natural. The effect of ASEA on the tissues of the body is exactly the opposite that of chlorine. Research proves that ASEA causes absolutely no irritation or toxic response in the tissues of the body.
I have salt sensitivity. How much salt is in ASEA?
Normally, the body easily handles the salt in your diet. The amount of salt in one ounce of ASEA is actually less than in a single carrot. If you are ultra-sensitive to salt, check with your doctor to see if you can adjust your diet so that you can take ASEA; the salt content is clearly marked on the label. If you still have trouble taking ASEA, drink plenty of fresh water throughout the day and take smaller amounts of ASEA more often (one ounce four times a day, for example). This tends to eliminate almost all detoxification effects.
What is the difference between ASEA and Alkaline water?
Most alkaline waters on the market are produced by hooking up ordinary tap water to an electrolysis chamber that filters the water and separates it into its alkaline and acidic components. The alkaline water is generally unstable and should be taken immediately, while the acidic water is generally dangerous to ingest.
ASEA is not alkaline water. ASEA contains a perfectly balanced, safe, stable mixture of Redox Signaling molecules such as those natively produced by the mitochondria inside all cells in your body. ASEA starts as ultrapure water and salt that then undergoes a complex multi-step electrochemical process; a process that takes three days or more. Complex chemistry and physics are involved in the production process, with tightly controlled quality assurance and production parameters and neutral pH (7.35).
How is ASEA absorbed?
ASEA is absorbed quickly through water absorption channels in the soft tissues of the mouth, esophagus, and stomach lining. The Redox Signaling molecules in ASEA are able to survive the harsh acidic environment of the stomach until they are absorbed. Traces of residual Redox Signaling molecules have been found in the blood hours after ingestion.
Does freezing or heat affect ASEA?
ASEA is stable up to temperatures of 300F. ASEA survives microwaving, refrigeration, and freezing. While freezing should be avoided if possible, frozen ASEA should be completely thawed, allowed to stand, and then shaken before using. The stability of ASEA is sensitive to contamination. Always cap unused portions, and do not drink directly from the bottle, as this will encourage contamination.
More than 16 years ago, a group of medical professionals, engineers, and researchers discovered a proprietary method for creating Redox Signaling molecules native to the human body. This work led to the creation of the foundational technology behind ASEA, providing a way to deliver to the body these stabilized Redox Signaling molecules necessary for optimal cellular health.
Building on this foundational technology, ASEA scientists and researchers improved and expanded the proprietary process, further stabilizing these Redox Signaling molecules and making them commercially available to consumers. Since the introduction of ASEA into the marketplace, these scientists have continued to study the beneficial effects of ASEA on the cells, tissues, and organs of the body.
Volumes of research from independent scientists around the world confirm the vital nature of Redox Signaling to cell health. And every day more research and published articles are appearing about Redox Signaling, making it one of the fastest growing research fields in science.
ASEA is the first and only stable, perfectly balanced mixture of these Redox Signaling reactive molecules that exists outside of living cells, and can be used to help maintain proper balance inside the body to support the immune system and healing process.
Arteriosclr Throm. Vasc. Biol., v20, p2175-2183 (2000), "Modulation of Protein Kinase Activity and gene expression by reactive oxygen species and their role in vascular physiology and pathophysiology", Kathy K. Griendling, et al. (http://www.ncbi.nlm.nih.gov/pubmed/11031201).
J of Medical Microbio, v52, p643-651 (2003), "Reassessment of the microbicidal activity of reactive oxygen species and hypochlorous acid with reference to the phagocytic vacuole of the neutrophil granulocyte", Emer P. Reeves (http://www.ncbi.nlm.nih.gov/pubmed/12867557).
Molec. Bio. of the Cell, v18, p2002-2012 (Jun 2007), "Superoxide Flux in Endothelial Cells via the Chloride Channel-3 Mediates Intracellular Signaling", B.J. Hawkins, M. Madesh, C.J. Kirkpatrick, A.B. Fisher (http://www.ncbi.nlm.nih.gov/pubmed/17360969).
The J. of Cell Biology (JCB), v155(6), p1003-15 (Dec 2001), "VDAC-dependent permeabilization of the outer mitochondrial membrane by superoxide induces rapid and massive cytochrome c release", M. Madesh, G. Hajonczky (http://www.ncbi.nlm.nih.gov/pubmed/11739410).
Dr. Samuelson was awarded his Ph.D. in Atomic/Medical Physics from the University of Utah and has received the American Association of Physics Teachers Award for Teaching Excellence. He works as an independent science consultant to help bridge the gap between promising emerging technologies and commercialization efforts in the health science field. He has worked on stabilizing nanoparticle structures integral to several promising technologies. Dr. Samuelson was the first to discover that the components of ASEA are stable Redox Signaling complexes being studied worldwide and has also helped to further stabilize them. Dr. Samuelson is devoted to advancing the science behind such promising technologies to the highest extent possible.
Dr. Samuelson serves as the chair of the ASEA Science Advisory Council.
Dr. Robertson D. Ward, M.D., FAAFP
Dr. Ward is an acclaimed community medicine physician and researcher. He was awarded a medical degree from University of Illinois, named University of Cincinnati Family Practice Resident of the Year, and has served with distinction in top positions as a family practitioner in community health organizations and hospitals all over the mid-west.
Dr. Ward has directed over 15 full clinical research studies on hypertension, endocrine/metabolism, infectious diseases, insomnia, musculoskeletal disorders, osteoarthritis, fibromyalgia, and many more. He has an incredibly broad range of experience in clinical medicine and a proven track record and intense interest in helping people find real solutions to their health problems.
Currently Dr. Ward is in the trenches as the founder of "Project REACH," helping those struggling with substance abuse to gain their lives back.
Dr. Ronald V. Norris, M.D., MBA
Dr. Norris has a long, distinguished career – awarded a medical degree from University of Iowa; named Assistant Professor of Psychiatry, Harvard Medical School and Tufts School of Medicine; and awarded Air Force Commendation Medal for service as Psychiatric Service Chief, USAF.
Dr. Norris has served (for over 25 years) as a consultant to over 30 professional health care business organizations and ethics committees, and has been awarded several vice chair and vice president appointments in many of them, accumulating years of business management experience.
Ron Norris is a proven champion of women's and veteran's health care issues; he has presented hundreds of lectures nationwide, making appearances on the MacNiel/Lehrer Report, Today Show, and 20/20. His work has been reported in Time, Newsweek, New York Times Magazine and others.
Dr. David Carpenter, N.D., C.Ac., C.C.I.
Dr. Carpenter is a well-known naturopathic doctor and an acupuncturist. He has studied at the University of Victoria in Melbourne, Australia and Central States College of Health Sciences in Columbus, Ohio. He is nationally board certified as a Naturopathic Medical Doctor and is a member of the Idaho Naturopathic Physicians Association and the International Association of Medical Acupuncturists.
Dr. Carpenter has over 20 years of clinical experience and has helped thousands of people on the path to health and vitality; he is a formulator of supplements and has founded his own supplement companies. He has served on several industry boards of directors, including the Idaho Association of Naturopathic Physicians, the Medical Acupuncturist Board and the International Iridology Practitioners Association. He believes strongly in education and is a popular speaker, trainer, and author.
Dr. Mark Jay Snyder, Ph.D.
Dr. Snyder studied Biological Sciences, Animal Science, and Endocrinology and earned his doctorate from the University of California, Davis. For the past 25 years he has traveled the world teaching and doing scientific research. His programs have been the recipient of more than $3,000,000 in grants. Several awards and honors have been bestowed on him, including Sigma Xi Award, Graduate Research Awards, American Society of Zoologists, and the Aubrey Gorbman Award. He is a member of the American Diabetes Association. Dr. Snyder has a passion for science, having more than 100 presentations and publications to his name. A true scientist, his thirst for knowledge knows no bounds.
Dr. Bristol Sorensen, Ph.D.
Dr. Sorensen did her undergraduate work at Brigham Young University and received her doctorate degree from University of Colorado at Boulder. She is an experienced scientist with expertise in the fields of Exercise Physiology, Immunology, and Genetics. Dr. Sorensen has been the recipient of many awards, among them, the PsychoNeuroImmunology Research Society Scholars Award. She has aided the Centers for Disease Control as a Research Fellow and taught Sport Psychology, Exercise Immunology, and Scientific Writing classes to undergraduates at the University of Colorado at Boulder. She has also authored or coauthored many scientific publications and presentations.
Dr. Alon P. Winnie, MD, S.C.
Dr. Winnie did his undergraduate work in Princeton and received his medical degree from Northwestern University Medical School. He is acclaimed world-wide and known by many as the father of Pain Management, in which he has been active for over 40 years. Dr. Winnie leads or belongs to over 15 major medical societies and possesses fellowships from many of them. He serves on 6 editorial boards for review of scientific papers and has authored or coauthored literally hundreds of scientific articles. He comes with a strong desire to contribute to ongoing efforts in health management.
Whenever there’s a genuine breakthrough, there’s always massive opportunity. We know that ASEA helps everyone, from the average businessperson who just wants to age a little slower to the top-tier athlete who wants to boost performance. ASEA is a true breakthrough.
And that breakthrough is firmly rooted in solid, powerful science. No other company in the world knows the science behind Redox Signaling like we do. Redox Signaling is being studied and researched by thousands of scientists worldwide, but only one company has harnessed its power and created a Redox Signaling product: ASEA.
So what does this extraordinary scientific breakthrough mean for you? A massive, phenomenal opportunity. As an ASEA Associate, you’re not selling a juice or a pill that can be purchased at any big-box or grocery store. You’re offering a groundbreaking product that can only be purchased from one source: you.
A Differentiated, Sustainable Advantage
With every great breakthrough comes massive opportunity. But how do you recognize a truly genuine opportunity? Simply look for a product with differentiated, sustainable advantage. A product exactly like ASEA.
ASEA is different because it literally has no competitors. And this difference is sustainable because, due to patents that protect its formulation, copycats can’t steal our market share. And finally, ASEA provides proven and significant health advantages to consumers that can’t be found elsewhere.
1. First to Market.
ASEA is the fist and only supplement to provide balanced, stabilized Redox Signaling molecules. ASEA is the only source of these vital molecules outside the human body. Its standing is unchallenged, as the process for producing Redox Signaling molecules is so scientifically sound and protected by patents that ASEA stands completely alone in the marketplace.
2. Never-Before-Seen Technology.
ASEA’s unique process is patented and protected. And this technology isn’t just cutting-edge – it’s an entirely new edge. Why is this important? It means that for many years down the road, ASEA will continue to be the only source of balanced, stabilized Redox Signaling molecules. As a result, there won’t be any knock-offs or “me-too” products crowding the scene.
3. Unrivaled Leadership.
Verdis Norton, a former VP of Kraft Foods, has few peers in the network marketing field. His foresight, vision, and leadership have made him an invaluable component of some of the world’s largest corporations. Now he is utilizing that experience and expertise to mold ASSEA into a product, company, and opportunity unlike any other.
4. Optimal Timing.
More than ever before, today’s population is searching for real and proven solutions to optimize health. While there are a plethora of options for supplements, programs, and products, consumers simply need something that stands apart. ASEA does just that. At the forefront of a huge and expanding wellness industry, now is the perfect time to team up with ASEA.
5. Wide-Ranging Appeal.
ASEA’s entirely unique technology and product benefits appeal to a broad range of consumers, particularly parents concerned for the health of their families, athletes seeking enhanced performance, middle-age and older individuals searching for anti-aging benefits, and anyone who is focused on their wellness.
6. Six Ways To Get Paid.
In your whole life, have you ever been paid 6 different ways at once? Nope. You do a job, you get a paycheck. A single paycheck. But not with ASEA. You do one line of work here, and you can be paid 6 separate ways. Here’s how it shakes out:
Sell some ASEA, make a profit.
Preferred Customer Bonus
Sign up a preferred customer. They get a discount on the product, and you earn $25 every time they purchase a case of ASEA on Autoship.
Fast Start Bonus
Enroll someone with an ASEA Product Pack, and earn an instant Fast Start Bonus.
Build two “legs” in your organization, and earn 10% of the volume of the smaller leg.
The AAA Bonus is by far the most powerful and immediately lucrative residual portion of the ASEA Compensation Plan.
Earn check matches on Associates you’ve personally sponsored, and the ones they’ve sponsored, and so on… up to 7 generations!
If you have any questions, please fill out the form below to have Dr. Karl Smith reach out to you within 24 hours.
Join the team today and learn about our proven strategies designed to help you succeed in the shortest amount of time. By signing up as an ASEA associate, we'll show you how you can start getting ASES for free every single month.
The ASEA Product Presentation
Discover why experts are calling ASEA the most significant health science breakthrough of our lifetime!
The ASEA Business Presentation
With every great breakthrough comes massive opportunity. Be one of the first to tell a story that has never been told before!
(Running Time: 13 minutes)
The ASEA Blueprint to $1,000/month
The ASEA Compensation Plan Presentation
The ASEA compensation plan is fair and generous. Whether its part time, full time or big time, this compensation plan has something for everyone.
The ASEA RENU 28 Opportunity
With every great breakthrough comes massive opportunity. ASEA & RENU 28 are right on the cutting edge of health, athletics and the anti-aging skin care. No competition. No copycats!